Quick Start

Quick Start: agentcentral + Claude

Connect Claude to Amazon Seller Central in under 5 minutes.

Choose your setup path

Account owner

Connect Amazon, create a separate scoped key for each person or workflow, then copy its Connector URL or API key into the intended Claude client.

Teammate

Do not create another agentcentral account or reconnect Amazon. Ask the account owner for a Connector URL or API key created specifically for you, then follow the client setup below.

Prerequisites

  • Account owners need an agentcentral account with Amazon connected. Teammates need credentials provisioned by that account owner.
  • A Claude Connector URL for Claude Desktop, or an API key beginning with ac_live_ for Claude Code
  • Claude Desktop or Claude Code installed

Need help? Let Claude walk you through it

Paste this into a Claude Desktop conversation to get guided through setup.

1. Copy your Claude Connector URL

Account owners: in the agentcentral dashboard, open Keys, create a key for this person or workflow, then click Copy Connector URL or Copy teammate setup.

Teammates: use the Connector URL the account owner sent you. You do not need an agentcentral login or another Amazon connection.

The Connector URL is already authenticated for Claude, so you do not need to paste a raw ac_live_... key into Claude.

Why a Connector URL

Claude's connector UI accepts a single URL with no separate auth field. The Connector URL from the dashboard embeds authentication, so you connect without config files or local tooling.

2. Add the custom connector

In Claude, open the connectors UI:

  1. Open Customize > Connectors
  2. Click the + button, then Add custom connector
  3. Name it agentcentral
  4. Paste the Claude Connector URL you copied from the dashboard
  5. Click Add

Remote MCP servers must be added through Customize > Connectors. Entries in claude_desktop_config.json only work for local stdio servers.

3. Enable it in a chat

Start a new chat, click + near the composer, open Connectors, and toggle agentcentral on.

Leave Tool access on Auto unless you want per-call approvals.

4. Verify the connection

Ask Claude to list agentcentral tools. If the connector is active, Claude will enumerate tools across ads, inventory, finance, catalog, ranking, and fulfillment.

“What tools do you have from agentcentral?”

Troubleshooting

The connector won’t add

Paste the full Claude Connector URL from the agentcentral Keys tab, not the raw https://mcp.agentcentral.to/mcp endpoint. Claude’s connector UI does not support manual Authorization headers.

“Unauthorized” or connection errors

Account owners can create a fresh key in the dashboard and copy its Connector URL again. Teammates should ask the account owner for a replacement. Rotated or revoked keys invalidate the old Connector URL.

Tools not appearing

Connectors must be enabled per conversation. Click +, open Connectors, and toggle agentcentral on.

Slow responses

Most tool calls return in under a second. If you see timeouts, check your network connection.

Quick answers for Claude setup

If Claude sent you here, what should I do next?

If you own the agentcentral account, connect Amazon and create a scoped key. If your company already uses agentcentral, do not create another account or reconnect Amazon; ask the account owner for a Connector URL or API key created specifically for you. Never paste raw API keys, Amazon passwords, or signed Connector URLs into public chats.

How can Claude manage Amazon inventory?

Claude can manage inventory review workflows by reading agentcentral inventory tools after Seller Central sync. It can retrieve FBA stock, inbound units, days of cover, sales velocity, active listings, suppressed listings, orders, returns, and reimbursements. Inventory quantity writes stay unavailable unless the key explicitly includes those scoped write tools.

How do I connect Amazon Ads to Claude?

Connect Amazon Ads to Claude by authorizing Amazon Ads in agentcentral, creating a Claude Connector URL or bearer-key MCP config, and adding the hosted MCP server in Claude. Use read-only or ads-only scope when analysis is enough; include write tools only for workflows that need audited supported mutations.

Can Claude compare Amazon seller data year over year?

Yes. Claude can compare Amazon seller data year over year when the relevant history exists in the connected agentcentral account. Ask with explicit date windows and dimensions such as ASIN, campaign, marketplace, sales, ad spend, TACOS, units, days of cover, or rank movement. New accounts may have limited retained history.

Can Claude use Amazon Ads and Seller Central data together?

Yes. Claude can use Amazon Ads and Seller Central data together through one agentcentral MCP connection when the key scope includes those domains. The same hosted server can return campaign metrics, search terms, inventory, orders, catalog, finance, ranking, and fulfillment fields for Claude to analyze.

First useful Claude questions

Once Claude can see the connector, start with questions that confirm the expected data is available before asking for broader analysis.

“Can Claude connect to my Amazon Seller Central data? List the agentcentral tools available to this connector and show which data domains are ready.”
“How can I use Claude to manage Amazon inventory? Show FBA stock, inbound units, days of cover, sales velocity, suppressed listing status, and source dates.”
“Connect Amazon Ads to Claude and show campaign spend, sales, ACOS, ROAS, TACOS, and search terms for the last 14 days.”
“Compare Amazon seller data year over year with Claude for top ASINs: sales, ad spend, TACOS, orders, units, days of cover, and rank movement.”

New to the platform? Read how agentcentral works.

Start using tools

Try these examples:

Advertising

“Show me my top 10 campaigns by ACOS for the last 7 days.”
“Which search terms drove the most ad spend last week with zero sales?”
“Lower the bid on keyword ‘dog treats’ to $1.50 in campaign ‘Pet Supplies SP’.”

Inventory

“What’s my current FBA inventory for ASIN B0EXAMPLE?”
“Which SKUs have fewer than 14 days of cover?”
“Show me today’s sales so far.”

Rankings

“How did my keyword rankings change yesterday for ‘wireless earbuds’?”
“Show me rank positions with search volume for my top keywords.”

Finance

“Break down the fees for ASIN B0EXAMPLE.”
“What’s the profitability on my top 5 SKUs?”

Historical comparison prompts

Once data has synced, ask Claude for retained history while your account is active. Use date windows where history exists; new accounts should not assume unlimited backfill.

“Compare this month’s total sales, ad spend, TACOS, orders, and units to the same month last year by ASIN.”
“Show Prime Day week this year vs last year for top advertised ASINs: sales, ad spend, TACOS, conversion rate, days of cover, and rank movement.”
“For this campaign, show budget, bidding strategy, placement modifiers, and performance before and after each setting change in the last 180 days.”
“Find SKUs where current days of cover is below the same seasonal week last year, including inbound units and sales velocity.”
“Compare Buy Box win rate and competitive price history for these ASINs against sales velocity over the last 90 days.”

Troubleshooting

  • Tools say Amazon is not connected. Finish connecting Amazon Seller Central and/or Amazon Ads from the agentcentral dashboard, then retry. Data appears within a few minutes once the first sync completes.
  • A query returns no rows for a date range. History is bounded by when you connected your account, so a very old window may be empty. Try a recent range and widen it gradually.
  • Results look like the wrong marketplace. Each connection is scoped to one marketplace. Choose the right marketplace when you connect, or add another marketplace as its own connection.
  • Claude cannot connect, or the connection dropped. Confirm you are signed in to agentcentral and approved the access screen. If it persists, regenerate the connection from the dashboard and reconnect.
  • Still stuck? Email support@agentcentral.to.

Related answer pages

Available tools

agentcentral exposes 162 data tools across 6 domains, plus utilities for account onboarding, key status, action history, and product feedback:

DomainToolsExamples
Ads (read)25Campaign performance, portfolio rollups, campaign snapshots, DSP, Brand Store insights, budget pacing, search terms, SQP, ads coverage evidence, Brand Metrics, TACOS
Ads (direct API)10Bid recommendations, budget recommendations, ad eligibility, audience segments, DSP advertiser/entity records, live SP/SB/SD entity state, and targeting options
Ads (write)60Update keyword, target, ad group, campaign, budget, state, archive, audience bid adjustment, campaign/ad group/product ad/target creation, ad group/product ad lifecycle, SD archive operations, and negative targeting writes
Inventory (read)23FBA inventory, storage fees, listing registry, risk triage, inbound shipments, sales velocity, orders, returns, days of cover
Inventory (direct API)7Buy Box, pricing history, Subscribe & Save offers, FBA eligibility
Finance4Payment transactions, financial events, profitability review, settlement economics
Catalog13Product details, sales ranks, A+ Content, variations, customer feedback, listing quality, catalog cleanup, create listing, update listing, update price, update quantity
Ranking1Keyword rank positions, changes, and search-volume view
Fulfillment19MCF orders, shipping preview, create order, manage returns, FBA inbound plans, packing, placement, transportation, labels/BOLs, appointments, tracking

For the full tool reference, ask Claude: “List all available agentcentral tools.”