For agencies

Run Claude and ChatGPT across your Amazon client accounts.

Agent Central gives an Amazon agency one way to connect Claude, ChatGPT, or another AI assistant to each client’s Seller Central and Amazon Ads data. Every client gets its own workspace with its own Amazon connections and keys, and your team can switch between client workspaces in one dashboard.

We set up the agency and its client workspaces with you, and billing can run on one agency agreement instead of a separate subscription for every client. Book an intro call to scope your clients and marketplaces.

Last updated October 5, 2026.

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Setup: Agency and client workspaces set up with you
Per client: Its own workspace, Amazon connections, and keys
Your team: Switch between the client workspaces each person can access
AI assistants: Claude, Claude Code, ChatGPT, and any MCP client
Amazon data: Seller Central plus Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Billing: One agency agreement, or a subscription per client account

Separate by design

Each client’s data lives in its own workspace, and a key for one client can’t read another client’s data.

A Connector URL per client

Create a key or Connector URL for each client workspace, read-only or with only the changes you allow for that client.

One dashboard

Your team can switch between client workspaces from the dashboard instead of juggling separate logins.

Data coverage

What your assistant can read for each client.

Account data syncs ahead of time, so questions come back quickly instead of waiting on Amazon report queues. Agent Central returns Amazon’s facts, including Amazon’s own suggestions such as suggested bids, and your team and assistant decide what to do with them.

Advertising

Campaigns, search terms, keywords, placements, budgets, TACOS, and DSP performance for each client.

Sales and profit

Sales and traffic, orders, fees, settlements, and profit by product after Amazon fees and ad spend.

Inventory

FBA and AWD inventory, days of cover, inbound shipments, and received versus shipped units.

Catalog

Listings, listing quality, suppressed listings, and catalog changes for each client.

Access model

How an agency gets started.

The agency itself is set up with us rather than self-serve, so workspaces, team access, and billing are right from day one.

1. Book an intro call

We scope your clients, marketplaces, and billing, and agree how your team will work across accounts.

2. We set up your workspaces

We set up your agency with you. Client workspaces can be added by us or by your agency’s owners and admins, and each client’s Seller Central and Amazon Ads accounts connect through Amazon’s own authorization.

3. Create keys per client

Create a key or Connector URL for each client workspace and add it to Claude, ChatGPT, or another MCP client.

4. Work across clients

Switch between client workspaces in the dashboard and ask each client’s questions in the assistant your team already uses.

Deeper setup and reference material.

Use these pages for setup, tool coverage, and client-specific configuration details.

Pricing

Plans for a single seller account, and how agency agreements fit.

Open page

Security

How connections, keys, and account changes are protected.

Open page

Connect Seller Central to Claude

Connector URL setup for the Claude app.

Open page

Connect Amazon Ads to ChatGPT

Amazon Ads and DSP data in ChatGPT.

Open page

Comparisons

Agent Central tested against other ways to connect Amazon data to AI.

Open page

Example prompts

Questions your team can ask per client.

Ask in plain English in the assistant your team already uses. Each answer comes from that client’s own workspace.

For this client, which Sponsored Products search terms spent the most last week without a sale?

Compare this client’s TACOS this month with last month, by ASIN.

Which of this client’s SKUs have less than 30 days of cover, counting inbound units?

Summarize this client’s DSP spend and ROAS by order for last month.

Show this client’s profit by product after Amazon fees and ad spend for the last 30 days.

FAQ

Common questions.

Can an Amazon agency use Claude or ChatGPT across multiple client accounts?+

Yes. Agent Central gives each client its own workspace with its own Amazon connections and keys. Your team can switch between client workspaces in the dashboard and connect Claude, ChatGPT, or another MCP client to each one with that client’s key or Connector URL.

Is each client’s data kept separate?+

Yes. Each client workspace is a separate account with its own data, Amazon connections, and keys. A key only reads the workspace it belongs to.

How is billing handled for agencies?+

Billing can be covered by one agency agreement, or each client account can have its own subscription. Book an intro call and we will scope it with you.

Can the assistant make changes in a client’s account?+

Only with a key that includes write tools. Supported changes, such as bids, budgets, campaign states, listings, and prices, preview by default, are protected against duplicate submissions, and are logged with the old and new value.

Which marketplaces and ad products are covered?+

Agent Central covers 23 Amazon marketplaces, each added as its own connection, with Sponsored Products, Sponsored Brands, Sponsored Display, and DSP data plus Stores insights next to Seller Central data.

How do we get started?+

Book an intro call at https://cal.com/agentcentral/intro and we will set up your agency workspace with you.

Bring your client accounts into Claude and ChatGPT.

Book an intro call and we will set up your agency workspace with you.

Book an intro call Tool reference