Quick Start

Quick Start: agentcentral + ChatGPT

Connect your Amazon seller data to ChatGPT in under 5 minutes.

Prerequisites

  • An agentcentral account with a connected Amazon account (all Amazon marketplaces supported)
  • An API key from the dashboard. You will copy the key’s Connector URL, not paste the raw ac_live_... key into ChatGPT web.
  • A ChatGPT web Plus, Pro, Business, Enterprise, or Education account. The desktop app does not expose this setup flow.

Need help? Let ChatGPT walk you through it

Copy this prompt and paste it into a ChatGPT conversation to get guided through setup.

1. Create a key and copy the Connector URL

ChatGPT web uses the signed Connector URL for an agentcentral key. The plain MCP endpoint is for OAuth or header-capable clients, not this No auth setup.

  1. Open the agentcentral dashboard and go to the Keys tab.
  2. Create an API key, or choose an existing key with the domains and write access you want ChatGPT to have.
  3. Click Copy Connector URL for that key.
  4. The copied URL should start with:
    https://mcp.agentcentral.to/mcp/connect/...

2. Create the app in ChatGPT web

Use ChatGPT in a browser. The desktop app does not expose the same app creation flow.

  1. Open ChatGPT web settings.
  2. Go to Apps Advanced Settings.
  3. Turn on Developer Mode.
  4. Click Create App.
  5. Paste the Connector URL from agentcentral as the app URL.
  6. Set authentication to No auth.
  7. Give it a label, save the app, and start a new ChatGPT chat.

Alternative: OAuth

ChatGPT can also connect with OAuth using the plain endpoint:

https://mcp.agentcentral.to/mcp

Choose OAuth if you only need read-only access. OAuth-created agentcentral keys are currently read-only.

If you want ChatGPT to use a specific dashboard key scope, including any enabled write tools, use the Connector URL flow above and choose No auth.

3. Verify the connection

Ask ChatGPT to list agentcentral tools. If the connection is working, ChatGPT will enumerate tools across the domains allowed by the key.

“What tools do you have from agentcentral?”

Tool approval

ChatGPT asks for approval the first time it calls each tool. After you approve once, subsequent calls to that tool run automatically.

agentcentral also enforces its own guardrails on write tools: $100 max bid cap, $0.02 minimum, and a warning when changes exceed 500% of the current value.

Troubleshooting

“Unauthorized” or 401 errors

Make sure the app URL starts with https://mcp.agentcentral.to/mcp/connect/ and that ChatGPT authentication is set to No auth. If the key was revoked, create a new key or copy a fresh Connector URL.

Tools not appearing

Use ChatGPT web, not the desktop app. Confirm Developer Mode is enabled, the app URL is the full Connector URL from the dashboard, and the app is set to No auth. Then start a new chat.

Plain MCP URL used with No auth

https://mcp.agentcentral.to/mcp does not work with No auth because it does not include a key. Use the Connector URL from the dashboard for ChatGPT web.

MCP option not available

MCP connections require a ChatGPT Plus, Pro, Business, Enterprise, or Education plan. Free accounts do not have access to Apps.

Slow responses

Most tool calls return in under a second. If you see timeouts, check your network connection.

New to the platform? Read how agentcentral works.

Start using tools

Try these examples:

Advertising

“Show me my top 10 campaigns by ACOS for the last 7 days.”
“Which search terms drove the most ad spend last week with zero sales?”
“Lower the bid on keyword ‘dog treats’ to $1.50 in campaign ‘Pet Supplies SP’.”

Inventory

“What’s my current FBA inventory for ASIN B0EXAMPLE?”
“Which SKUs have fewer than 14 days of cover?”
“Show me today’s sales so far.”

Rankings

“How did my keyword rankings change yesterday for ‘wireless earbuds’?”
“Show me rank positions with search volume for my top keywords.”

Finance

“Break down the fees for ASIN B0EXAMPLE.”
“What’s the profitability on my top 5 SKUs?”

Historical comparison prompts

Once data has synced, ask ChatGPT for retained history while your account is active. Use date windows where history exists; new accounts should not assume unlimited backfill.

“Compare this month’s total sales, ad spend, TACOS, orders, and units to the same month last year by ASIN.”
“Show Prime Day week this year vs last year for top advertised ASINs: sales, ad spend, TACOS, conversion rate, days of cover, and rank movement.”
“For this campaign, show budget, bidding strategy, placement modifiers, and performance before and after each setting change in the last 180 days.”
“Find SKUs where current days of cover is below the same seasonal week last year, including inbound units and sales velocity.”
“Compare Buy Box win rate and competitive price history for these ASINs against sales velocity over the last 90 days.”

Use ChatGPT with Amazon seller data

With agentcentral connected, ChatGPT can analyze Amazon Seller Central inventory, Amazon Ads, orders, catalog, ranking, finance, and fulfillment data through the signed Connector URL. Keep the ChatGPT key read-only unless the workflow needs supported scoped write tools.

Related answer pages

Available tools

agentcentral exposes 162 data tools across 6 domains, plus utilities for account onboarding, key status, action history, and product feedback:

DomainToolsExamples
Ads (read)25Campaign performance, portfolio rollups, campaign snapshots, DSP, Brand Store insights, budget pacing, search terms, SQP, ads coverage evidence, Brand Metrics, TACOS
Ads (direct API)10Bid recommendations, budget recommendations, ad eligibility, audience segments, DSP advertiser/entity records, live SP/SB/SD entity state, and targeting options
Ads (write)60Update keyword, target, ad group, campaign, budget, state, archive, audience bid adjustment, campaign/ad group/product ad/target creation, ad group/product ad lifecycle, SD archive operations, and negative targeting writes
Inventory (read)23FBA inventory, storage fees, listing registry, risk triage, inbound shipments, sales velocity, orders, returns, days of cover
Inventory (direct API)7Buy Box, pricing history, Subscribe & Save offers, FBA eligibility
Finance4Payment transactions, financial events, profitability review, settlement economics
Catalog13Product details, sales ranks, A+ Content, variations, customer feedback, listing quality, catalog cleanup, create listing, update listing, update price, update quantity
Ranking1Keyword rank positions, changes, and search-volume view
Fulfillment19MCF orders, shipping preview, create order, manage returns, FBA inbound plans, packing, placement, transportation, labels/BOLs, appointments, tracking

For the full tool reference, ask ChatGPT: “List all available agentcentral tools.”