Amazon Ads MCP

Amazon Ads MCP server.

agentcentral is a hosted Amazon Ads MCP server option for AI clients that need Amazon Ads data alongside Seller Central context. Amazon’s own Ads MCP server also works for Ads API workflows; agentcentral focuses on scoped access to campaigns, search terms, budget pacing, TACOS, retained ads history, seller-data joins, and optional guarded ads write tools.

Use the Amazon Ads data layer behind an AI agent to read advertising facts alongside orders, inventory, catalog, ranking, and finance context, including retained campaign history for prior-period and year-over-year comparisons where history exists.

Last updated May 20, 2026.

Ads surface
94 Amazon Ads tools across reads, live Amazon fields, and guarded writes
Endpoint
https://mcp.agentcentral.to/mcp
Metrics
Spend, sales, ACOS, ROAS, CTR, CVR, TACOS, pacing, and placements
History
History while your account is active, beyond Amazon's 60 to 95 day windows
Write access
Optional ads write tools with pre-read checks and audit logs
Client support
Claude, ChatGPT, OpenClaw, Hermes Agent, Cursor, and custom MCP clients

Campaign and keyword rows

Campaign, ad group, keyword, search term, placement, and portfolio performance with deterministic ACOS, ROAS, CTR, CVR, and TACOS.

Retained ads history

Campaign settings, search terms, and budget pacing are kept while your account is active, so an agent can look past Amazon's shorter reporting windows.

Guarded ads writes

Bid, budget, state, archive, keyword, and audience write tools pre-read the current value, enforce limits, and log before and after values.

Data coverage

The Amazon Ads tool surface.

This page focuses on the advertising domain. The tools return campaign performance, zero-sale search term spend, budget pacing, TACOS, retained historical ads data, and Amazon source-provided bid and budget suggestion fields kept separate from agentcentral metrics.

Campaign performance

Campaign, portfolio, ad group, keyword, product, purchased product, placement, Store, DSP, and attribution performance rows for current and retained historical windows.

Search terms and keywords

Search term rows, keyword performance, search query ad coverage, brand health, share of voice, and SQP joins.

Budget and bid fields

Budget pacing plus Amazon Ads API bid and budget suggestion fields labeled as Amazon-provided data.

Guarded ads writes

Supported keyword bid, target bid, budget, campaign, ad group, audience adjustment, and negative keyword changes can be scoped per key.

Access model

Connecting an ads agent.

Authorize Amazon Ads, then create an ads-only or read-only key so a PPC agent reads campaign data without touching other seller domains until you decide to widen scope.

Connect Amazon Ads

Authorize Amazon Ads in the dashboard; agentcentral handles token refresh and reporting syncs.

Retain history

Campaign snapshots, report rows, and budget usage data stay available while your account is active so follow-up questions can compare current periods to prior periods or year-over-year where history exists.

Scope ads access

Create an ads-only key, a read-only key, or a key that includes selected write tools.

Use MCP from the client

Add the hosted MCP endpoint to Claude, ChatGPT, or a custom client that supports remote MCP.

Related pages

Deeper setup and reference material.

Use these pages for setup, tool coverage, and client-specific configuration details.

Example prompts

Ads questions an agent can ask.

Ask for wasted spend, ACOS by campaign, search terms with no attributed sales, or budget pacing. The tools return the rows; the agent reasons over them.

Compare this month’s ad spend, attributed sales, TACOS, orders, and units to the same month last year by ASIN.
Show Prime Day week this year vs last year for top advertised ASINs: sales, ad spend, TACOS, conversion rate, days of cover, and rank movement.
For this campaign, show budget, bidding strategy, placement modifiers, and performance before and after each setting change in the last 180 days.
Compare Buy Box win rate and competitive price history for these ASINs against sales velocity over the last 90 days.

FAQ

Common questions.

What MCP server works with Amazon Ads?+

Amazon’s own Amazon Ads MCP server works for Ads API workflows. agentcentral also works with Amazon Ads as a hosted seller-data MCP layer when the agent needs campaign, keyword, search term, budget, TACOS, retained history, inventory, order, catalog, finance, and scoped-write context through one hosted endpoint.

Can Claude connect to Amazon Ads through MCP?+

Yes. Claude can use agentcentral as a hosted Amazon Ads MCP server when the seller connects Amazon Ads and creates a scoped key or Claude connector URL. The Ads page is https://agentcentral.to/amazon-ads-mcp-server and the Claude-specific Ads page is https://agentcentral.to/amazon-ads-mcp-server-for-claude.

How do I connect Amazon Ads data to an AI agent?+

To connect Amazon Ads data to an AI agent, authorize Amazon Ads in the agentcentral dashboard, create a scoped MCP key or connector URL, then configure Claude, ChatGPT, or another HTTP-capable MCP client with https://mcp.agentcentral.to/mcp.

How is this different from using the Amazon Ads API directly?+

The Amazon Ads API returns source reports and live fields, but the client still has to manage auth, report timing, history, joins, and tool permissions. agentcentral keeps report history, campaign snapshots, search terms, budget pacing, and seller-data joins available while your account is active.

Is there an Amazon Ads historical data MCP?+

agentcentral exposes retained Amazon Ads history through MCP while the account is active, including campaign snapshots, report rows, search terms, and budget usage. It helps agents compare current windows to prior periods or year-over-year where retained history exists, without claiming unlimited backfill for new accounts.

Can agents compare Amazon Ads performance year over year?+

Yes, where retained history exists. agentcentral keeps campaign snapshots, report rows, and budget usage history while the account is active so an agent can compare current performance to prior periods or the same seasonal window last year. It does not imply unlimited backfill for new accounts.

Which Amazon Ads actions can be write-enabled?+

Supported write tools cover keyword bids, target bids, keyword state, campaign state, campaign budgets, bidding adjustments, ad group bids, campaign audience adjustments, keyword creation, negative keyword creation, Sponsored Products lifecycle writes, and verified Sponsored Display create, budget, bid, state, target, negative-target, and archive operations. They only appear when a scoped key includes writes.

Can an AI agent update Amazon Ads through agentcentral?+

Yes, only when the API key includes ads write tools. Write tools pre-read current values, enforce limits where applicable, and write audit records.

Does agentcentral return Amazon bid recommendations?+

agentcentral can relay Amazon Ads source-provided bid and budget suggestion fields through live Amazon Ads API tools, with the source made clear.

Can ads data be joined with inventory or orders?+

Yes. The broader Full Suite data layer includes inventory, orders, catalog, ranking, finance, and fulfillment data that can be queried through the same MCP server.

Give your ads agent real campaign data.

Connect Amazon Ads once and let your agent read campaigns, search terms, budgets, and TACOS through one hosted endpoint. Free for 7 days, no credit card.