agent central
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Let your AI Agent
handle Seller Central.

Agent Central gives your AI agent direct access to the Amazon data behind your business. Adjust bids, restock inventory, cut wasted spend, and get answers in seconds.

Connect Amazon in under five minutes and put your agent to work.

Agent Central
  1. Agent: Heads up. Your Stainless Steel Tumbler is down to 38 units in FBA with about 14 days of cover. I'd send 500 from AWD to keep you stocked through June. Want me to create the shipment?
  2. Seller: Do it.
  3. Agent: Done. Inbound shipment created for 500 units from AWD to FBA. Estimated delivery April 18.
Agent Central
  1. Seller: How are my sponsored campaigns doing this week?
  2. Agent: Your top 3 campaigns spent $1,240 with $4,180 in sales. ACOS is at 29.7%, down from 34% last week. One issue: “Tumbler Exact Match” has 6 keywords over 50% ACOS. Want me to cut those bids in half?
  3. Seller: Yes please
  4. Agent: Done. Updated 6 keyword bids. Old average: $1.82, new average: $0.91. I'll check performance in 48 hours and report back.
Start 14-day free trialHow it works →

Setup

Give your agent superpowers.

You already use AI to help run your business. Connect it to your Amazon data, with permissions you control.

See all setup guides →
Starting on Amazon01 / 06
AI plus Agent Central felt like downloading ten years of Amazon experience and starting well ahead of the curve.
Chris G., Amazon seller

Agent work

A few jobs to take off your list.

Your agent can handle these and much more across ads, inventory, catalog, fulfillment, and finance.

See the full technical reference →
  • Check today’s sales by product
  • Find low-stock, overstocked, aged, or stranded inventory
  • Track FBA and AWD shipments through receiving
  • Review orders, returns, and reimbursements
  • Check Buy Box status and competing offers
  • Find suppressed or incomplete listings
  • Create new product listings
  • Update listing copy, images, and search terms
  • Merge and unmerge variations
  • Change prices, List Prices, and scheduled sale prices
  • Change FBM stock quantities or convert listings to FBA
  • Create Sponsored Products, Brands, and Display campaigns
  • Add keywords, negatives, and product targets
  • Update keyword, target, and ad group bids
  • Change campaign budgets, bidding, placements, and status
  • Find search terms spending money without sales
  • Create FBA inbound plans
  • Submit carton contents for inbound shipments
  • Generate item, carton, and pallet labels
  • Trace Amazon fees and settlement payouts

Agent activity

keyword additions and bid changes
35,972
listings created or updated
27,507
campaigns, ad groups, and ads created
20,044
hours not spent clicking through Seller Central
Uncounted

Workflow

One question instead of ten clicks.

Seller Central was built around screens, reports, and spreadsheet work. Agent Central gives your agent a direct connection to Amazon data, so it can answer a question without a manual handoff.

Case 01

Which products am I advertising that are about to go out of stock?

Agent Central

“Show me advertised products with less than 30 days of cover.”

VS

Seller Central

  1. 01Open Inventory Planning, check days of supply for each SKU
  2. 02Open Ads Console separately, find which SKUs have active campaigns
  3. 03Cross-reference the two lists manually in a spreadsheet
  4. 04Repeat whenever stock levels or campaigns change

Case 02

How much stock do I have at each fulfillment center?

Agent Central

“Show me inventory by fulfillment center.”

VS

Seller Central

  1. 01Go to Reports > Fulfillment > Inventory Ledger
  2. 02Switch to Detailed view, set Location filter to Fulfillment Center
  3. 03Request the report
  4. 04Wait
  5. 05Download the file, compute current balances from ledger events

Case 03

Which keywords are wasting ad spend?

Agent Central

“Show me search terms with ACOS over 50% and at least $20 in spend.”

VS

Seller Central

  1. 01Open Ads Console > Measurement & Reporting > Sponsored Ads Reports
  2. 02Create a Search Term report, set the date range
  3. 03Wait
  4. 04Download the CSV, open in Excel
  5. 05Sort by spend, filter for high ACOS or zero conversions manually

PRICING

Try free for 14 days. No credit card required.

Cancel anytime
Start 14-day free trial →

After your trial, pricing scales with your monthly Amazon orders. One subscription covers every supported marketplace.

Each connected marketplace includes its standard Amazon Ads profile. Extra Ads account or brand profiles enabled on the same marketplace connection are $19/mo each.

TierOrders per monthPrice

Starter

all marketplaces included

0-1,000

$39/mo

Growth

all marketplaces included

1,001-5,000

$69/mo

Scale

all marketplaces included

5,001-10,000

$99/mo

Business

all marketplaces included

10,001-20,000

$159/mo

Enterprise

custom agreement

20,001+

Custom

Scheduled refresh frequency and coverage vary by dataset and plan. Settlements, keyword rankings, search-query data, and Brand Analytics refresh daily, weekly, or every two weeks depending on plan; keyword coverage is capped per refresh. Amazon source lag still applies. Current refresh timestamps are shown in your dashboard.

Tier reviewed monthly. Ads profile add-ons are billed monthly with the subscription. Read the billing policy →

FAQ

How is this different from Amazon’s MCP server?+

Amazon’s Ads MCP Server covers advertising only: Sponsored Products, Brands, Display, and DSP. Agent Central covers your entire seller business: ads, inventory, orders, catalog, rankings, finance, and fulfillment. Reads return in under a second from pre-synced data. Every write previews before submission and logs the change.

How fresh is the data?+

Your data is synced ahead of time on a cadence we control, and Amazon source lag still applies on top of that. Business Reports are typically 48 to 72 hours behind, and ad metrics keep settling for 48 to 72 hours because of Amazon’s attribution window. Your dashboard shows the last refresh for each connected marketplace, so you can see exactly what your agents are reading.

Is my Amazon data secure?+

Every account’s data is fully isolated from other accounts. Your credentials are encrypted at rest, and we never store your Amazon password. All data travels over encrypted connections. We only access your data to sync it and serve it back to you, and you can revoke access at any time from your Seller Central settings.

Can agents actually write data back to Amazon?+

Yes. Your agent can update bids, change campaign states, create keywords, adjust prices, update inventory quantities, create listings, fulfill orders through MCF, and more. All writes preview before submission and log every change with before and after values. You can scope API keys to disable write tools entirely.

What if my agent makes a bad call?+

Every write is logged with before and after values, so you can see exactly what changed. Hard limits prevent extreme bid and budget values. You can also scope API keys to read-only, which disables write tools entirely.

Which AI clients work with this?+

Claude, Claude Code, ChatGPT, Grok Bot, OpenClaw, Hermes Agent, and any AI client that supports MCP. Pick your client from the quickstart guides and connect in under five minutes.

Which marketplaces are supported?+

All 23 Amazon marketplaces are enabled and self-serve: North America (US, Canada, Mexico, Brazil), Europe (UK, Ireland, Spain, France, Belgium, Netherlands, Germany, Italy, Sweden, Poland), Middle East & Africa (Saudi Arabia, UAE, Egypt, Turkey, South Africa), and Asia-Pacific (Japan, India, Singapore, Australia). Connect any marketplace from the dashboard.

Do I need Amazon API credentials?+

No. Connect your Seller Central account during sign up. We handle credentials, token refresh, and API access. You get an API key to paste into your agent’s config.

Your agent is one config away.

Start your 14-day free trial. No credit card required.

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