Turn Claude into an Amazon PPC agent that finds wasted ad spend.
Agent Central connects the AI you already use to your Amazon Seller Central account and Amazon Ads. To find wasted ad spend, connect it to Claude and ask which search terms spent money with no orders. Claude gets back each search term from your Sponsored Products and Sponsored Brands reports with its spend, clicks, orders, sales, and ACOS, plus the keyword it matched and its campaign, so it can show you where the money went.
The same connection covers campaigns, keywords, placements, budgets, and TACOS, keeps your ad history while your account is connected, and can make bid, budget, and negative keyword changes that are previewed by default.
Connect Amazon in under five minutes and use all 177 domain-scoped tools right away.
No credit card. Ads-only or read-only keys are available before any write tools are exposed to an agent.
Wasted spend
How can I use Claude to find wasted ad spend in my Amazon PPC search terms?
Ask in plain English. Agent Central filters the search-term rows by spend, orders, match type, campaign, or keyword before they reach Claude, so Claude reads a short list instead of a full export. Claude then explains the pattern and drafts the negatives or bid changes it would make. With a key that allows changes, those tools return a preview by default and only change your account on a separate submit, so you can have Claude show you the preview and wait for your go-ahead.
Ask Claude
- 01Which search terms spent more than $20 in the last 30 days with no orders?
- 02Group my zero-order search terms by campaign and show the total spend in each.
- 03Which converting search terms have an ACOS above 60% this month?
- 04Show the search terms that triggered my exact-match keywords but never sold.
What comes back
- Search term
- The customer search term, the keyword or target it matched, and the match type.
- Performance
- Spend, impressions, clicks, orders, units, and sales for the window you ask about.
- Metrics
- ACOS, ROAS, click-through rate, cost per click, and conversion rate, calculated from those totals.
- Context
- The campaign, ad group, and ad product (Sponsored Products or Sponsored Brands) for each row.
Daily check
How do I set up an AI agent that checks my Amazon ads every day and explains what changed?
Give your agent one standing prompt and run it each morning. Agent Central supplies the facts about what changed since yesterday, and the agent writes the explanation in your words.
Standing prompt
Compare yesterday's Amazon ad spend and clicks with the day before and the same day last week. Sales and ACOS for the last three days are still settling, so compare those over the 7 days ending three days ago against the 7 days before. List the campaigns that moved the most, any campaign settings that changed, and any campaign that ran out of budget, then explain the likely cause of each change.
Run it from an agent that supports scheduled jobs, such as OpenClaw or Hermes, or from Claude Code started by cron. To keep a dated record, the Agent Central CLI can save each morning's facts to a file from cron for your agent to read.
What the agent reads
- Performance
- Spend, sales, ACOS, ROAS, clicks, and orders by campaign for any date range, so the agent can compare yesterday with the day before or the same day last week. Recent days are reloaded as Amazon's attribution settles.
- Setting changes
- Sponsored Products campaign settings that differ between daily snapshots, such as state, budget, bidding strategy, and placement adjustments, whether the edit came from the console or a tool.
- Console history
- Amazon's own change history for Sponsored Products and Sponsored Brands edits made in the advertising console over the trailing 90 days.
- Budgets
- Budget usage for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, labeled when a budget ran out or is at risk.
Built for daily Amazon PPC work.
Your agent gets structured ad data without Seller Central exports, report queues, or a local MCP server. Start with the Amazon Ads MCP server overview for the canonical Ads MCP page, or the Amazon Seller Central MCP server for inventory, orders, catalog, rankings, finance, and fulfillment.
The ads surface is built for Amazon PPC AI agent workflows: campaign performance, zero-sale search term rows, budget pacing, TACOS, placement breakdowns, Amazon source-provided suggestions, and guarded mutation tools in one MCP endpoint.
Campaign performance
Campaigns, ad groups, keywords, search terms, products, placements, portfolios, and budget pacing.
Bid and budget changes
Update keyword bids, keyword state, ad group bids, campaign budgets, campaign bidding, campaign state, and audience bid adjustments.
TACOS and search term history
Query campaign, search term, sales, traffic, and TACOS history from normalized seller data.
Guardrailed writes
Every write pre-reads the current value, enforces hard limits, and records before and after values.
Scoped agent keys
Create read-only or ads-only keys so each agent gets only the tools it needs.
PPC data for AI agents
Richer than a generic Amazon store chat.
Generic connectors can answer simple account questions. Agent Central is meant for operators who need ads, TACOS, rankings, search volume, history, and write audit trails in the same agent workflow.
More than generic store chat
Agent Central exposes structured Amazon Ads rows, Seller Central context, ranking/search-volume joins, and finance fields instead of only a conversational storefront summary.
Historical operating context
Agent Central keeps campaign settings, search terms, budget pacing, orders, and inventory context while your account is active, so agents can look beyond Amazon's 60 to 95 day windows.
Amazon source fields stay labeled
Live bid and budget suggestion fields are relayed as Amazon-provided fields, separate from deterministic Agent Central metrics and labels.
Write access is scoped
Create read-only or ads-only keys, and include write tools only for workflows where bid, budget, state, archive, keyword, or audience updates should be available.
One hosted MCP config.
Use a bearer-header config for Claude Code, Cursor, OpenClaw, and custom clients. Claude custom connectors use a signed connector URL from the dashboard.
get_campaign_performanceget_search_termsget_keyword_performanceget_budget_pacingget_tacosupdate_keyword_bidsupdate_keyword_stateupdate_campaign_audience_bid_adjustmentcreate_negative_keywords{
"agentcentral": {
"url": "https://mcp.agentcentral.to/mcp",
"headers": {
"Authorization": "Bearer ac_live_..."
}
}
}Safe writes, not blind writes.
Agent Central is designed for agent actions that operators can inspect. Write tools pre-read current state, cap risky values, and preserve audit context.
Pre-read before mutation
Every write checks the current Amazon value first.
Hard limits
Bid and budget tools enforce caps before submitting changes.
Audit trail
Before and after values are logged for operator review.
Key scoping
Disable write tools for read-only analysis agents.
From signup to first campaign answer.
Connect Amazon Ads
OAuth connects your account and starts the first sync.
Create an agent key
Choose ads-only, read-only, or a wider tool scope.
Ask the first question
Start with wasted spend, ACOS, search terms, or budget pacing.
FAQ
The trial includes the full suite, so you can enter through ads and still test inventory, catalog, fulfillment, and finance. See the Claude quickstart or full tool reference.
How can I use Claude to find wasted ad spend in my Amazon PPC search terms?+
Connect Amazon Ads to Agent Central, add it to Claude, and ask which search terms spent money with no orders, for example "Which search terms spent more than $20 in the last 30 days with no orders?". Claude gets each matching Sponsored Products and Sponsored Brands search term with its spend, clicks, orders, sales, ACOS, matched keyword, and campaign, and can draft negatives or bid changes. Change tools return a preview by default, so Claude can show it to you before anything is submitted.
How do I set up an AI agent that checks my Amazon ads every day and explains what changed?+
Give an agent that supports scheduled jobs, such as OpenClaw or Hermes, or Claude Code started by cron, a standing prompt to compare yesterday with the day before and the same day last week, and run it each morning. Agent Central returns campaign performance for any single day or date range, Sponsored Products campaign setting changes between daily snapshots, Amazon's console change history, and budget usage, and the agent explains what changed. The Agent Central CLI can also save each morning's facts to a file from cron.
Do I need Amazon API credentials?+
No. Connect your Amazon account in the dashboard. Agent Central handles OAuth, token refresh, hosted MCP auth, and keeping your data synced.
Can my agent make changes?+
Yes, if you give it write tools. You can also disable write tools per API key and keep an agent read-only.
How fresh is ads data?+
Ads sync daily with a rolling lookback so delayed attribution settles. Order data is synced ahead of time when Seller Central is connected, and your dashboard shows the last refresh for each connected marketplace.
Which agents work?+
Claude custom connectors, Claude Code, ChatGPT, OpenClaw, Hermes Agent, Cursor, and any MCP client that supports remote HTTP servers.
Give your ads agent real data.
Start a 14-day free trial, connect Amazon Ads, and make the first MCP request from your agent.