Let your AI Agent
handle Seller Central
Agent Central connects the AI you already use to your Amazon Seller Central account. Adjust bids, restock inventory, cut wasted spend, and get answers in seconds.
The example store runs on realistic sample data.
Works with the AI you already use.
Connect Claude, ChatGPT, OpenClaw, Hermes Agent, or Grok in a few minutes, with permissions you control.
Your agent does the work.You make the call.
Your agent can change bids, budgets, prices, listings, and shipments. Every change is previewed first, runs only when you confirm, and is logged with the values before and after.
- Read-only keys, when you just want answers
- Scope each key to the areas and tools it needs
- Hard limits on bids and budgets
Previewed
You confirmed
Amazon updated
Logged
Keyword bid
SP · Hydration · Exact
“trail running vest”
$1.20 to $1.05
Build on your data.
Everything your agent can read is also a REST API and a CLI, with the same key and the same joined data. Use it for the dashboards, tools and jobs you build yourself.
| Product | Days of stock | In stock | Sold per day | |
|---|---|---|---|---|
| 1 | Ridgeline Laundry Hamper Wide | 14.0 | 128 | 9.1 |
| 2 | Highland Laundry Hamper Deluxe | 44.3 | 155 | 3.5 |
| 3 | Sable Shelf Organizer XL | 77.1 | 1,180 | 15.3 |
| 4 | Willow Bathroom Caddy 3-Pack | 86.6 | 243 | 6.7 |
| 5 | Alpine Wall Shelf Compact | 95.5 | 465 | 4.9 |
Dashboards
Google Sheets, Looker Studio or Retool, refreshed on a schedule.
Custom tools
Client portals, internal reports and alerts.
Daily reports
A stock check in your inbox every morning.
Have your AI build it
Claude or ChatGPT can write the code for you.
Why not just use Amazon’s free tools?
You can piece your account together from Amazon’s free tools, but each one only sees part of it, and Amazon’s ad reports only reach back 60 to 95 days. Agent Central sees all of it at once, joined, and keeps your history from the day you connect, in the AI you already use or over one API.
| Tool | Ads | Sales | Listings | Inventory & shipments | Finance | History kept | Notes |
|---|---|---|---|---|---|---|---|
| Amazon Ads API | Yes | No | No | No | No | No | Developer app, your own code |
| Selling Partner API | No | Yes | Yes | Yes | Yes | No | Developer app, your own code |
| Amazon Ads MCP | Yes | No | No | No | No | No | Needs Ads API credentials |
| Selling Partner plugin | No | Yes | Yes | Yes | No | No | US only · Claude, Amazon Quick |
| Agent Central | Yes | Yes | Yes | Yes | Yes | Yes | Joined · history kept · 23 marketplaces |
“AI plus Agent Central felt like downloading ten years of Amazon experience and starting well ahead of the curve.”
Live· agent activity across Agent Central
69,047
keyword additions and bid changes
68,439
listings created or updated
30,938
campaigns, ad groups, and ads created
Priced by orders, not seats.
Pay by monthly orders with every marketplace included, and get two months free on annual billing.
Questions.
How is this different from Amazon’s own AI tools?
Amazon’s Ads MCP Server covers advertising only (Sponsored Products, Brands, Display, DSP and AMC). Its Selling Partner plugin covers sales, listings, inventory and shipments, in the US only, inside Claude and Amazon Quick. Agent Central covers both sides, plus finance, in one connection across 23 marketplaces, in the AI you already use, and keeps your history. Every write previews first and logs the change.
How fresh is the data?
Your data is synced ahead of time on a cadence we control, and Amazon source lag still applies on top of that. Business Reports are typically 48 to 72 hours behind, and recent ad sales keep rising for up to 14 days as Amazon credits them to earlier clicks. Your dashboard shows the last refresh for each connected marketplace, so you can see exactly what your agents are reading.
Is my Amazon data secure?
Every account’s data is fully isolated from other accounts. Your credentials are encrypted at rest, and we never store your Amazon password. All data travels over encrypted connections. We only look at your account’s data to sync it, serve it back to you, or when support or debugging needs it, and you can revoke our access at any time from your Amazon account settings.
Can agents actually write data back to Amazon?
Yes. Your agent can update bids, change campaign states, create keywords, adjust prices, update inventory quantities, create listings, fulfill orders through MCF, and more. All writes preview before submission and log every change with before and after values. You can scope API keys to disable write tools entirely.
What if my agent makes a bad call?
Every write is logged with before and after values, so you can see exactly what changed. Hard limits prevent extreme bid and budget values. You can also scope API keys to read-only, which disables write tools entirely.
Which AI clients work with this?
Claude, Claude Code, ChatGPT, Grok Bot, OpenClaw, Hermes Agent, and any AI client that supports MCP. Pick your client from the quickstart guides and connect in under five minutes.
Can I use it without an AI client?
Yes. The same API key works with the read-only REST API for dashboards and reporting backends, and with the CLI for scripts, cron jobs, and CI. Writes from code go through the CLI with the same preview, idempotency, and audit safeguards as your agent.
Which marketplaces are supported?
All 23 Amazon marketplaces are enabled and self-serve: North America (US, Canada, Mexico, Brazil), Europe (UK, Ireland, Spain, France, Belgium, Netherlands, Germany, Italy, Sweden, Poland), Middle East & Africa (Saudi Arabia, UAE, Egypt, Turkey, South Africa), and Asia-Pacific (Japan, India, Singapore, Australia). Connect any marketplace from the dashboard.
Do I need Amazon API credentials?
No. Connect your Seller Central account during sign up. We handle credentials, token refresh, and API access. You get an API key to paste into your agent’s config.
One key away.
Start your 14-day free trial. No credit card required.
